The Italian developer dilemma in 2026
You have a great technical offer but the flow of warm leads is missing. You spend a lot on marketing and little comes back.
Traditional marketing that barely works
Google Ads, LinkedIn campaigns, Facebook lead forms: €15-30k/month budget that generates cold leads (50-70% don't even respond to the second call).
Poorly qualified leads
When they arrive, they are often off-target: unsuitable rooftops, consumption too low for PPA, urban planning constraints, saturated market areas.
Uncertain marketing ROI
€10-20k spent for 1 closed deal, when it goes well. In bad months: zero deals. Cash burn with no visible pipeline.
AXORI as a lead-as-a-service channel
Switch model: from variable marketing CapEx to OpEx pay-per-deal.
Traditional marketing | AXORI lead-as-a-service | |
|---|---|---|
| Cost | €15-30k/month fixed · upfront | €0 upfront · 0.5-1.5% on closed deal |
| ROI | Uncertain · many months at zero deals | Guaranteed · pay only on closing |
| Lead qualification | Generic · 70% drop-off before first call | 7-step pre-screening · 30% conversion rate |
| Lead documentation | Name + phone number | Business plan + DCF + full technical brief |
| Time to first deal | 3-12 months (build the brand) | 30-60 days (leads already ready) |
| Scalability | Linear with marketing budget | Linear with N AXORI-approved leads |
The flow for partner developers
Partner sign-up (free)
Send us your profile: geographic areas served, plant types (PV/wind/BESS), technical capacity (kWp/year installed). We verify technical eligibility within 48h.
Define your ICP (Ideal Customer Profile)
Together we define: minimum/maximum sizes, preferred areas, customer types (industry, logistics, agri), deal models (Surface Rights, SEU/PPA). The AXORI system stores your ICP for automatic matching.
AXORI lead pre-screening
When a lead matching your ICP arrives, AXORI runs the pre-screening (7 steps: technical, economic, regulatory, etc.). Only leads that pass the filter reach you.
Lead delivery with full dossier
You receive: anonymous owner profile, technical dossier (substation, distribution, constraints), 25-year DCF business plan, preliminary term sheet. All in PDF + JSON via API if you prefer.
You make the commercial offer and closing
The arriving lead is warm: it has already passed pre-screening and seen feasibility. Your sales call is much shorter. Typical: 1 call + 1 site visit + 1 contract = closing.
AXORI fee at closing
You pay a 0.5-1.5% fee on the deal value (CapEx + DSCR-weighted) ONLY if you close. Payment on signing the final contract. No fee if the lead doesn't close.
Closing fee only · zero risk for you
Fee scaled by deal size and lead complexity. Volume discount for partners who close 5+ deals/year.
Ideal for developers and installers
PV developers on industrial rooftops
Specialized in 25-year Surface Rights, sizes 500 kWp - 5 MWp. Looking for suitable rooftops in Centre-North Italy. Perfect for the 'classic Surface Rights' structure.
SEU/PPA installers
You work with high-consumption industries. You need a channel to find companies with high bills + available rooftop.
EC operators / aggregators
You work with cooperatives, municipalities, multi-user setups. You need a channel to identify municipalities interested in creating Energy Communities with shared assets.
Ready to stop burning marketing budget?
30-minute call. Let's see if your ICP matches the leads coming through AXORI. Free partner sign-up, fee only on closing.
Become an AXORI partner